The health care industry can learn something from the advertising industry.  The key to successful interactive campaigns is to delight and engage consumers so they want to participate.  This same rule applies to reforming the health care system.   We need to engage and delight consumers to get them to participate. 

Regence, a not-for-profit health insurer in the Northwest/Intermountain Region, has been a leader in transforming our health care system.  They have created an engaging, interactive presentation to kick off their launch of WhatsTheRealCost.org.  It’s a delightful presentation on transforming our health care system.  Also, be sure to check out the Regence award winning one-minute video, WhatsTheRealCost.org.